Scott Greenfield, CLF is the CEO & Managing Partner of Fifth Avenue Financial. He is responsible for the firm’s talent acquisition strategy and advisor development, as well as partnering with our executive team on the company’s direction and growth initiatives.
Prior to joining FAF, Scott’s career spans over 28 years in the financial services industry. He started his journey on Wall Street, where he was mentored by some of the industry’s biggest innovators. Here he developed a true understanding of the fundamentals of the markets and asset management. He later progressed into management positions as an Associate Vice President at Morgan Stanley and as a Sales Manager at MetLife.
In 2009, Scott joined Lenox Advisors where he recruited and developed many of the firm’s top advisors during his tenure. In 2017, he was appointed a MassMutual General Agent for Capstone Financial in Atlanta, Georgia. In 2019, Scott officially took over as the sole General Agent and CEO. He led the firm until April 2023.
In May of 2023, Scott relocated back to New York City to join forces with former Managing Partner & Founder, Michael Book, where he co-managed Fifth Avenue Financial until Michael’s retirement at the end of 2024.
Scott and his wife, Sandi are parents to twins Sophie and Luke. When Luke was eighteen months old, he was diagnosed with autism. Since that day, Scott and Sandi have been extremely active in fundraising for various organizations, including Autism Speaks and the North Shore Autism Circle. In the summer of 2013, they founded “Go Long for Luke”, a nonprofit, 501(c)3, organization, to promote their mission in raising autism awareness and acceptance.
